Shopify continues to strengthen its position as one of the most attractive ecommerce platforms for businesses looking to launch,...
Insights
The UK Padel Boom Isn’t Slowing Down – But Retention Is Becoming the Real Battleground
Padel is no longer the “next big thing” in UK sport. In 2026, it’s here and showing no sign of slowing down. Across the country,...
M&S Sparks Rewards Has Changed: What the New Scheme Means for Retailers and Why Loyalty Matters More Than Ever
Who doesn’t love M&S picky bits and a bag of Percy Pigs? M&S is the leader in ‘luxury’ grocery retail and the go-to for...
Tesco Clubcard Success Supported by Retailer Buying Strength
As one of the most iconic loyalty schemes in retail, the Tesco Clubcard is one of the most enduring loyalty schemes in retail...
Holland & Barrett: Why Garden Centre’s are the perfect place for concessions
This year Holland & Barrett stepped back from promotion-led marketing, instead asserting itself as a leader in the health...
Vouchers vs Points: Co-op become the latest to switch
Having a loyalty scheme in place makes a huge business difference, providing an incentive to grow your customer base and the...
The rise of Loyalty Apps: What should you be doing for your customers?
Having been in the business for over 20 years, we have always kept an eye on what retailers are doing in terms of their marketing strategies to keep on top of the game.
Asda: Rewards Apps, Customer Incentives & What you should do next
Asking your friends or colleagues where they currently do their food shop seems to be a commonly asked question these days.
CRO – How small tweaks can make a big difference
There are two ways to generate more revenue for your ecommerce business: Drive more traffic to your website – through increased...
Recommend a friend: Great experiences lead to great rewards
As we continue to look ahead at life after lockdown, there are a number of ways in which retailers can be ready to welcome...
Boost Your Sales With Content Marketing
What drives sales? There’s no silver bullet and the answer to this will be different depending on what industry you’re in...
Four reasons why the store could have a new lease of life in a post Covid-19 world
The high street was already in crisis prior to society being rocked by Covid-19, with fewer people visiting stores every year...
Where are your customers and why you need to know!
Once upon a time retailing was easy. If you had a store in a great location then customers would come - people shopped where...
Why Customer Loyalty is Pivotal for the Post-Covid 19 World
As we stare down the barrel of an upcoming recession, whether that’s V shaped, or U shaped, customer’s discretionary spending may be limited in future.
5 Proven Loyalty Programme Strategies for Business Growth
A loyalty programme can help you retain customers and build a powerful cohort of loyal fans that will deliver consistent revenue and drive business growth.
The Future of Retail: Getting the sector ready for a changed world
During these uncertain times, it’s quite easy to get lost in this day-to-day ‘new norm’.
Why Loyalty is important for Acquisition & Retention
If you had a bucket that was leaking, would you repair the holes first or keep filling it with water.
Recovering Retail and Reinventing the Store Experience
How retail will recover from the current climate is an alien experience for everyone within the industry.
Companies that are rising to the challenge during the Covid-19 crisis
As the pandemic continues to expand, more than 175 countries have now reported cases of COVID-19.
11 tips for working from home and keeping a routine
It’s a strange time for everyone at the moment.
Five Reasons why Customer Experience Matters
Customer experience is a term which incorporates understanding the experience a customer has with a brand across all touch points.
How measuring Customer Experience can predict business growth
We’ve talked previously about the importance of customer experience so hopefully you have an understanding about why we place an emphasis on this area.
6 Steps to Designing a Digital Marketing Strategy That Works
In 2020 it’s safe to assume most marketing strategies will have an element of digital channels within them.
Do The Obvious Better: eCommerce & Loyalty Thank You Automation
Thanking your customers for their purchase seems such an obvious task – but it’s one that many seem to fail to do.