Customer Data Platform

A fundamental building block providing a single customer view across ALL channels, with richer data ‘out of the box.’

Request a Demo

In our experience 80% of your revenue will come from 20% of your customers, so identifying and looking after to them is key to building year-on-year growth.

  • E-Mail Marketing
  • SMS Marketing
  • Social Media Marketing
  • Mobile Push Messaging
  • Web Personalisation
  • Direct Mail

Why is this important?

The ability to deliver relevant and timely content online is key to maintaining customer engagement.

Customer journeys have become increasingly more complex, crossing more channels, involving greater research and moving online. Yet, despite this complexity, they are often undertaken in hours not days.

Response Works enables businesses to influence and deliver a unique experience to each and every customer by interpreting millions of customer attributes and interactions quickly and effectively.

Our Approach

In the same way accounts provide financial controls, a customer data platform facilitates customer insights and control. Our solution is priced accordingly to enable SMEs and LSEs to deploy at a low monthly cost.

Big solution
at a small cost

  • Response Works captures, interprets and responds to millions of customers’ interactions to provide a better and more timely response
  • Cloud based ‘Big Data’ solutions store every interaction
  • Pattern recognition and statistical solutions make sense of the data
  • Third party information and cohort profiles enrich data sets
  • Data crunching and retrieval applications of Python and Hadoop deliver real time responses and a single customer view

Predictive analytics

  • Statistical techniques applied to forward predict next purchase
  • Deliver customers with product interest rather than being promotionally driven
  • Interaction recommendations made through the media that has delivered the best response

Why Response Works

Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services

Pre-built insights configured for clients to make the process of data mining and action simpler
No change in channel providers simplifies integration
Mobile wallet Acquisition and Retention at agreed fixed costs
Loyalty-based promotions driven centrally online and instore

5 Key Components

that will help you transform your marketing ROIs and perceptions of your brand too!

Insights & Analytics

Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.

Discover More

Omni-Channel & mobile

Leading provider of digital loyalty, driving mobile engagement

Discover More

Customer Data Platform

The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.

Discover More


Deliver higher conversions with a suite of tools that enable relevent and timely response - no more irrelevent messages.

Discover More


Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.

Discover More

Our rewards loyalty programme has been key to sustaining our customer engagement and growth, however it has been overly driven by a costly mailing. A differing strategy that uses Redfish’s loyalty app is allowing us to reduce our dependency on mailings and acquire new customers digitally. The loyalty app has engaged both our older and younger customer base, delivering better responses than any other media and with a great ROI. It is proving to be central to our business transformation.

Nick Haydon

Garden Centre Managing Director
Fakenham Garden Centre

Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.

Trevor Parker

CEO Planet X & Seneca Partners Investment Board member

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

The Redfish Teams ‘best practice’ approach has enabled us to not only improve our brand perception but through great design increased our conversion rate and enabling us, through their Shopify expertise, to set us on a course of becoming an international brand. Definitely recommend them.

Toby Brittain

Managing Director
Whites Beaconsfield

The Customer Experience (CX) ‘first’ approach taken by Redfish Group meant that within three months of taking ownership for our advertising, improvements had been made to the site that resulted in conversion increasing by circa 20% and though optimisation and focus improved ROIs of PPC and Organic reducing CPAs to an even greater degree. Moreover, within the next six months they had increased sales by 37% to the highest levels that had ever been achieved.
Very focussed and delivered what they had promised. I cannot speak more highly of them.

Tom Horton

Managing Director
The Insurance Surgery

The robust approach taken by Redfish Group to improving our organic rankings and turnaround the profitability of our Paid Search advertising has meant we have more than doubled our leads within a 6-month period. Don’t be fooled into selecting an agency based upon what they have done for others, select an agency based upon promises they make for you. Very responsive and highly recommended.

Dan Fallows

Managing Director
Gorilla Accounting

We guarantee a minimum 10x Return on Investment

Talk to one of our consultants to find out how Response Works can revolutionise your multichannel business through powerful insights, enhanced customer engagement, smarter loyalty and a uniquely richer mobile experience.

Fill in the form to schedule your demo or give us a call on:

+44 (0) 1482 871 846

Schedule Your Demo