We design, develop and deliver inspirational online brand experiences. We have a results-focused mentality and continually strive to improve upon agreed KPIs. With extensive online trading and UX experience we can predict outcomes based upon current performance and make improvements accordingly, so you can be assured your investment will deliver a return. We are experts in our field so you can trust us to develop your brand and the user experience to a high standard. Our extensive skills and expertise can be applied to any sector and our portfolio of clients demonstrates our proven results.
eCommerce Website Design
We design with the user experience at the heart
At the heart of any online development are usability considerations; i.e. a total focus on the customer experience. It has to be intuitive, engaging and simple. Success is measured by the degree that the customer progresses through the desired customer journey. In an online environment the more time spent on site and higher number of page views, the greater the engagement and likelihood of conversion. Our holistic approach to website design puts user experience first without compromising on your business goals.
We ensure each client gets the best solution for their customers.
In our experience one size doesn’t fit all. That’s why we work with a number of leading eCommerce platforms to ensure each individual client gets the best solution for their customers. Our strong PHP/.Net/XML/Angular JS/MVC/SQL/Apache technical expertise enables us to be platform agnostic and as such we are the preferred Magento Suppliers to Saint Gobain, Holland & Barrett International and Aurora Commerce. eCommerce lead-times and costs are often extended by the complexities of integration. We simplify third party integration through a combination of business analysis, systems architecture expertise and the application of our proprietary middle layer application interface.
Conversion Rate Optimisation (CRO)
We deliver double-digit conversion rate improvements
Online e-commerce conversions are relatively low (typically 2-5%) so, although a 0.25% increase may not sound a lot, it makes a big difference when applied to millions of visitors each day. We work with you to understand your business objectives, identify opportunities and determine key focus areas for research through quantitative and qualitative analysis. We recruit existing customers to undertake tasks and scenarios developed by us to uncover problem areas and test creative designs. Specialist software, cameras and mobile applications are used to collect, log and observe responses in real time. We also interview participants to gather qualitative information to complement the observations from the live testing. Test results are then analysed and compiled into a report with prioritised recommendations based on the research findings.
Analytics & Measurement
We believe in the phrase “you can’t improve what you can’t measure”
We always advocate the use of Universal Analytics as it tracks much more than just visits to a website. It moves the tracking away from the anatomy of the visit and instead allows businesses to track and understand visitor behaviour. This greater level of insight provides intelligence on a number of levels including volume of customer moving through your site, key drop-off points and potential barriers to purchase.
Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.
Head of E-Commerce
Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.
Buying & Marketing Director
Morleys Stores Group
Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Digital & Loyalty Marketing Manager
Landmark Group- New Look
We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.
My Home Move Conveyancing
Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.