In our experience of working with store-based retailers, the majority of their customer base will be found within a close proximity to these physical locations. It therefore becomes more cost-effective to focus marketing activity in the immediate surrounding area to stores in order to deliver targeted, personalised and relevant retention and acquisition proximity marketing.
We deliver highly targeted campaigns direct to individuals
Direct Mail is one of the most effective direct marketing channels for communicating with customers. A tangible and physical medium that goes direct to people’s homes, under the radar of your competition, it is cost-effective, personalised and can be highly targeted whilst also being measurable and trackable. With unlimited creative potential it can be highly memorable and, in our experience, has a proven track record of excellent response rates.
We reach your customers at scale and drive them to store
Outdoor advertising is traditionally seen as a channel designed to deliver mass awareness and reach. However, with the right locations and the right format, we can turn this channel into a direct response format – designed to drive customers into store. Our Response Works Mobile Wallet technology delivers location-based messaging through a customer’s phone. Combining this with outdoor media provides the opportunity to create a mixed media experience which combines on and offline channels. Outdoor opportunities near the point of purchase can be made to work harder – driving action as well as awareness. The addition of the Mobile Wallet technology also enables us to measure and track response so you can better understand ROI.
Direct Response Marketing
We deliver campaigns designed to drive action now
Direct response marketing is a form of advertising that is designed to illicit a response immediately. Our direct response campaigns deliver a combination of eye-catching creative, persuasive messaging, a compelling offer and strong call to action. In addition, we identify the best response-driving media, designed to deliver results – now. Combined with real-time traceability of performance, you can understand the impact of your campaigns via direct or online interactions with your customers at all times.
We track and measure performance to maximise ROI
Measuring the impact of your campaigns is essential to help you understand what activity is driving revenue and what activity needs to work harder or be dropped from your plan. We only deliver work that can be tracked and measured so we can determine the response and ROI against your marketing budget. We also adopt a ‘test and learn’ mentality, designed to continually optimise campaigns at speed and continually improve results. We can support you throughout the analysis of campaign performance enabling you to make strategic decisions to maximise your marketing spend.
Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.
Head of E-Commerce
Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.
Buying & Marketing Director
Morleys Stores Group
Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Digital & Loyalty Marketing Manager
Landmark Group- New Look
We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.
My Home Move Conveyancing
Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.