Technology

Our aim is to keep our clients ahead of the competition by adopting the latest technologies – building and integrating solutions to meet their needs. In an ever-changing world the quickest and most cost-effective solution is usually to either adapt or integrate with a third-party solution. Cloud-based environments enable us to store much more data with integrations through SDKs and APIs becoming easier as we standardise around emerging platforms. A combination of business analysis and systems architecture expertise allows us to select the right technology to meet your ambition and budget needs.

Platform Strategy

We recommend platforms based on customer needs & motivations

We are platform agnostic which means we select a platform based upon customers’ needs, not based upon commissions or in-house capability. It’s a complex area with each platform continuing to invest in order to gain market penetration. We know what good looks like and can simplify any complexity to meet the needs of today and the future. Moreover, given our technical and integration expertise we’ll deliver the solution for you too.

E-Commerce Platform Selection | Business Analysis | Systems Architect Expertise | Complex Integration

Systems Integration

We simplify to reduce project costs and timeline

E-Commerce lead-times and costs are often extended by the complexities of integration. We simplify third party integration through a combination of business analysis and systems architecture expertise, coupled with the application of our proprietary Middle layer application interface.

This cloud based application simplifies the most complex of integrations, integrating content, stock and customer data making integration with ERP solutions such as Microsoft Navision, Kerridge and SAP and EPOS systems such as Vend, LS Retail and Retail Pro that much easier.

App Development

We enhance the in-store experience through app technology

We have applied ‘headless’ commerce strategies to design for differing devices keeping back-end changes to a minimum. This has enabled us to deliver in-store, mobile and online experiences simply. IOS/Android applications have enabled us to deliver enhanced experiences in-store for the likes of Holland & Barrett and a number of niche brands.

UK Design | Headless | Store Apps | IOS | Android

Customer Data Cloud

We provide tailored data and storage solutions

The ability to deliver relevant and timely content online is key to maintaining customer engagement. In order to deliver a unique experience to each and every customer, millions of data attributes and interactions must be stored and retrieved quickly and efficiently. The cloud-based solutions of Google, Adobe Marketing Cloud and Mix Panel provide the means of data storage with retrieval applications of Python and Hadoop databases providing enterprise levels of performance. We work with clients to determine what is appropriate to meet their needs for this level of personalised customer experience.

Customer Insights & Analytics

We offer a single customer view solution for Bricks & Mortar retailers

Storing data is one problem, being able to ‘mine’, interpret and develop insights is quite another challenge. Without the ability to identify new insights, new opportunities cannot be found. We’ve built a CRM platform designed specifically for retailers which integrates on and offline data to provide a single customer view and aid decision making through intelligent insights. This puts the power into the retailers’ hands, enabling them to respond to changing business needs and shopping habits. It also gives more control of your marketing budget, enabling you to make strategic decisions based on real results.

Data Mining | Insights | CRM Platform | Single Customer View | EPOS Integration

Our rewards loyalty programme has been key to sustaining our customer engagement and growth, however it has been overly driven by a costly mailing. A differing strategy that uses Redfish’s loyalty app is allowing us to reduce our dependency on mailings and acquire new customers digitally. The loyalty app has engaged both our older and younger customer base, delivering better responses than any other media and with a great ROI. It is proving to be central to our business transformation.

Nick Haydon

Garden Centre Managing Director
Fakenham Garden Centre

Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.

Trevor Parker

CEO Planet X & Seneca Partners Investment Board member

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

The Redfish Teams ‘best practice’ approach has enabled us to not only improve our brand perception but through great design increased our conversion rate and enabling us, through their Shopify expertise, to set us on a course of becoming an international brand. Definitely recommend them.

Toby Brittain

Managing Director
Whites Beaconsfield

The Customer Experience (CX) ‘first’ approach taken by Redfish Group meant that within three months of taking ownership for our advertising, improvements had been made to the site that resulted in conversion increasing by circa 20% and though optimisation and focus improved ROIs of PPC and Organic reducing CPAs to an even greater degree. Moreover, within the next six months they had increased sales by 37% to the highest levels that had ever been achieved.
Very focussed and delivered what they had promised. I cannot speak more highly of them.

Tom Horton

Managing Director
The Insurance Surgery

The robust approach taken by Redfish Group to improving our organic rankings and turnaround the profitability of our Paid Search advertising has meant we have more than doubled our leads within a 6-month period. Don’t be fooled into selecting an agency based upon what they have done for others, select an agency based upon promises they make for you. Very responsive and highly recommended.

Dan Fallows

Managing Director
Gorilla Accounting