Technology
Our aim is to keep our clients ahead of the competition by adopting the latest technologies – building and integrating solutions to meet their needs. In an ever-changing world the quickest and most cost-effective solution is usually to either adapt or integrate with a third-party solution. Cloud-based environments enable us to store much more data with integrations through SDKs and APIs becoming easier as we standardise around emerging platforms. A combination of business analysis and systems architecture expertise allows us to select the right technology to meet your ambition and budget needs.
Platform Strategy
We recommend platforms based on customer needs & motivations
We are platform agnostic which means we select a platform based upon customers’ needs, not based upon commissions or in-house capability. It’s a complex area with each platform continuing to invest in order to gain market penetration. We know what good looks like and can simplify any complexity to meet the needs of today and the future. Moreover, given our technical and integration expertise we’ll deliver the solution for you too.
Systems Integration
We simplify to reduce project costs and timeline
E-Commerce lead-times and costs are often extended by the complexities of integration. We simplify third party integration through a combination of business analysis and systems architecture expertise, coupled with the application of our proprietary Middle layer application interface.
This cloud based application simplifies the most complex of integrations, integrating content, stock and customer data making integration with ERP solutions such as Microsoft Navision, Kerridge and SAP and EPOS systems such as Vend, LS Retail and Retail Pro that much easier.
App Development
We enhance the in-store experience through app technology
We have applied ‘headless’ commerce strategies to design for differing devices keeping back-end changes to a minimum. This has enabled us to deliver in-store, mobile and online experiences simply. IOS/Android applications have enabled us to deliver enhanced experiences in-store for the likes of Holland & Barrett and a number of niche brands.
Customer Data Cloud
We provide tailored data and storage solutions
The ability to deliver relevant and timely content online is key to maintaining customer engagement. In order to deliver a unique experience to each and every customer, millions of data attributes and interactions must be stored and retrieved quickly and efficiently. The cloud-based solutions of Google, Adobe Marketing Cloud and Mix Panel provide the means of data storage with retrieval applications of Python and Hadoop databases providing enterprise levels of performance. We work with clients to determine what is appropriate to meet their needs for this level of personalised customer experience.
Customer Insights & Analytics
We offer a single customer view solution for Bricks & Mortar retailers
Storing data is one problem, being able to ‘mine’, interpret and develop insights is quite another challenge. Without the ability to identify new insights, new opportunities cannot be found. We’ve built a CRM platform designed specifically for retailers which integrates on and offline data to provide a single customer view and aid decision making through intelligent insights. This puts the power into the retailers’ hands, enabling them to respond to changing business needs and shopping habits. It also gives more control of your marketing budget, enabling you to make strategic decisions based on real results.
