We leverage digital marketing channels as a cost-effective, highly targeted way of acquiring new customers and engaging and retaining existing ones. We focus on delivering results and optimising ROI to drive growth for your business. We do this through a combination of strategic channel planning and creative that creates cut through and resonates with your audience at the right point in the customer journey.
Digital Marketing Media
We design strategies to maximise ROI and LTV
We work with you to understand your business and plan a media strategy designed to meet your objectives. We’re passionate about delivering growth through acquisition channels that are cost-effective and will deliver a strong ROI. Digital media allows us to track and measure every touch point and therefore we can continually test, learn and optimise to improve on results. Once a customer is acquired it’s imperative that a retention strategy is deployed so we can maximise customer lifetime value.
Search Engine Optimisation
We make sure your website gains the visibility it deserves
Search Engine Optimisation has changed, and we have changed with it. Modern SEO is all about great content served with a great user experience. With this in mind we offer a complete service that can help move your business to the next level. We aim to deliver a powerful combination of results driven, user engaging content as well as technical on-site optimisation to increase your businesses search engine visibility and convert traffic into real customers
We boost your performance and grow your customer base
Paid search one of the fastest and most cost-effective methods of advertising that, when used effectively, allows you to control costs and drive targeted visitors quickly. We have delivered paid campaigns for some of UK’s best-known brands to help them grow by driving traffic and revenue. Our experts can help you to optimise your existing campaigns or start from scratch with keyword research, targeting strategies, ad copy and content creation. We utilise ongoing optimisation as part of our commitment to delivering you a better ROI.
We improve lifetime value through highly relevant, segmented communications
Email marketing is not only fast, cheap and easy to implement, it’s also a great relationship and brand building tool. Our Response Works CRM platform allows for sophisticated segmentation based on 70 different criteria to ensure your targeting strategy delivers a better response and conversion rate. We can then craft messaging and creative specific to each segment to ensure communications are highly relevant and resonate with your customers.
We can leverage the power of mobile to engage with customers 24/7
With smartphone ownership at over 87% the ability to communicate directly with customers via this medium is incredibly powerful. We have developed a unique mobile marketing application that enables marketing messages to be delivered in real-time to engage with customers in the right place at the right time. Available on IOS and Android, this innovative solution sits conveniently on the customers smartphone and is a cost-effective mechanism for both acquisition and retention.
We deliver cost-effective strategies to engage with customers on your doorstep
We believe that for store-based retailers proximity marketing is essential to ensure that you are communicating with customers in the right place, at the right time and with highly relevant and personalised notifications. Whether it’s a digital or offline solution or a combination of both, we can help you develop the right strategy for your business to capitalise on the opportunity right on your doorstep.
We craft content strategies that allow brands to tell their story
We help to build brand understanding and affinity through engaging and inspiring content designed to support the purchase journey and your brand positioning. Content strategies are designed with customer insight at the forefront and incorporate audience interests, how they like to consume content and what channel. We are media agnostic so we can produce content for whichever channel is best suited to the strategy.
Digital Marketing Analytics
We use insight to drive strategy and optimise performance
Measurement and optimisation are at the forefront of everything we do. We implement a test and learn ethos which means we are constantly looking to test new strategies and optimise to the combination that drives the best performance and ROI. We are able to track users on an individual basis which enables us to unearth insights and opportunities at a granular level.
Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.
Head of E-Commerce
Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.
Buying & Marketing Director
Morleys Stores Group
Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Digital & Loyalty Marketing Manager
Landmark Group- New Look
We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.
My Home Move Conveyancing
Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.