Response Works


Drive higher conversions with a suite of tools that enable you to segment and target specific customers and personalise your communications

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Relevancy & timeliness increases open rates by up to 50% & conversions by typically 15-25%
  • Journey Mapping
  • Automation
  • Personalisation
  • Optimisation
  • Visualisation
  • Call Centre Integration

Why is this important?

Given the complexities of online browsing and low online conversions the ability to serve only relevant and timely information is key to customer purchase. Customer Data Platform tools are the enabler, allowing an interaction at not just a cohort but individual level. The environment is simple to use with the ability to create from the simplest automated email resends, abandoned baskets to the most complex of interactions.

Our Approach

The ability to send personalised communications tailored to different customer segments is critical to ongoing engagement. The ability to act in the moment will change behaviour so orchestration of events is key to avoiding pushing irrelevant content and turning off customers.


  • Personalisation across digital media including next day print
  • Planned and automated campaigns
  • Segmented and targeted
  • Active and static group reporting
  • GDPR compliant


  • Interaction based upon triggers or events
  • Across media channels
  • Intelligently driven
  • Simple to build complex interactions
  • Measurable outcomes
  • Multivariant testing

Why Response Works

Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services

Pre-built insights configured for clients to make the process of data mining and action simpler
No change in channel providers simplifies integration
Mobile wallet Acquisition and Retention at agreed fixed costs
Loyalty-based promotions driven centrally online and instore

Key Capabilities

The Customer Engagement Platform that delivers a 10-fold improvement on your marketing ROI. For every £1.00 spent with us we’ll deliver you a £10 return.

Five key components that will help you transform your marketing ROIs and perceptions of your brand too!

Customer Data Platform

The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.

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Insights & Analytics

Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.

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Omni-Channel & mobile

UK & Europe's leading provider of digital loyalty & vouchers to drive mobile engagement.

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Deliver higher conversions with a suite of tools that enable relevent and timely response - no more irrelevent messages.

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Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.

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Response Works

Free 3 month trial

We’re passionate about providing exceptional growth for our partners – and exceptional experiences for their customers.

That’s why we’re happy to provide the Response Works platform free of charge for the first 3 months. We truly believe in its value and know that you’ll agree too once you see for yourself.

Get in contact today to find out more.

Request a Demo

Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

Fancy a brew and a chat?

Do you have a challenge we can help you with?

Call us on 01482 871 846 or Send Us A Message