- Journey Mapping
- Call Centre Integration
Why is this important?
Given the complexities of online browsing and low online conversions the ability to serve only relevant and timely information is key to customer purchase. Customer Data Platform tools are the enabler, allowing an interaction at not just a cohort but individual level. The environment is simple to use with the ability to create from the simplest automated email resends, abandoned baskets to the most complex of interactions.
The ability to send personalised communications tailored to different customer segments is critical to ongoing engagement. The ability to act in the moment will change behaviour so orchestration of events is key to avoiding pushing irrelevant content and turning off customers.
- Personalisation across digital media including next day print
- Planned and automated campaigns
- Segmented and targeted
- Active and static group reporting
- GDPR compliant
- Interaction based upon triggers or events
- Across media channels
- Intelligently driven
- Simple to build complex interactions
- Measurable outcomes
- Multivariant testing
Why Response Works
Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services
The Customer Engagement Platform that delivers a 10-fold improvement on your marketing ROI. For every £1.00 spent with us we’ll deliver you a £10 return.
Five key components that will help you transform your marketing ROIs and perceptions of your brand too!
The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.
Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.
Free 3 month trial
We’re passionate about providing exceptional growth for our partners – and exceptional experiences for their customers.
That’s why we’re happy to provide the Response Works platform free of charge for the first 3 months. We truly believe in its value and know that you’ll agree too once you see for yourself.
Get in contact today to find out more.
Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.
Head of E-Commerce
Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.
Buying & Marketing Director
Morleys Stores Group
Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Digital & Loyalty Marketing Manager
Landmark Group- New Look
We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.
My Home Move Conveyancing
Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.