- Campaign Reporting
- Predictive Analysis
- Bespoke Dashboards
- Data Mining & Insights
- Third-Party Data Integration
Why is this important?
Online data mining generates lots of browsing insights but, with low conversion rates, has relatively low real customer transactions which undermines the ability to accurately forecast. Predictive analysis allows you to have relative certainty about your marketing activity and be sure that every pound is spent wisely.
Data-driven marketing is as only as good as the data it is based upon. Our investment in customer profiling and proximity data means clients have a much richer dataset upon which to base marketing decisions.
- Adding geo-demographic data to cohorts enriches data with customer profiles
- Localised marketing dramatically enhanced
- Top customer profiles provide source for more prospective customers
- Traditional ‘door drop’ acquisition delivers better response rates and lower costs through use of the environment
- Market penetration increased
- Adding Persona profiles further enhances datasets
- Target marketing enhanced as preferences become clearer
- Segmentation strategies improved
- Better responses arise from better insights
Why Response Works
Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services
The Customer Engagement Platform that delivers a 10-fold improvement on your marketing ROI. For every £1.00 spent with us we’ll deliver you a £10 return.
Five key components that will help you transform your marketing ROIs and perceptions of your brand too!
The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.
Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.
Free 3 month trial
We’re passionate about providing exceptional growth for our partners – and exceptional experiences for their customers.
That’s why we’re happy to provide the Response Works platform free of charge for the first 3 months. We truly believe in its value and know that you’ll agree too once you see for yourself.
Get in contact today to find out more.
Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.
Head of E-Commerce
Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.
CEO Planet X & Seneca Partners Investment Board member
Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.
Buying & Marketing Director
Morleys Stores Group
Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Digital & Loyalty Marketing Manager
Landmark Group- New Look
Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.
We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.
My Home Move Conveyancing