Insights and Analytics

Pre-built insights will change your perspective and our easy-to-use dashboards make informed decision-making simple

Measure Acquisition costs, Retention costs and Lifetime Value across channels to better inform your marketing campaigns is key to building year-on-year growth.

Segmentation
Campaign Reporting
Predictive Analysis
Bespoke Dashboards
Data Mining & Insights
Third-Party Data Integration

Why is this important?

Online data mining generates lots of browsing insights but, with low conversion rates, has relatively low real customer transactions which undermines the ability to accurately forecast. Predictive analysis allows you to have relative certainty about your marketing activity and be sure that every pound is spent wisely.

Our Approach

Data-driven marketing is as only as good as the data it is based upon. Our investment in customer profiling and proximity data means clients have a much richer dataset upon which to base marketing decisions.

Geo-demographics

Adding geo-demographic data to cohorts enriches data with customer profiles
Localised marketing dramatically enhanced
Top customer profiles provide source for more prospective customers
Traditional ‘door drop’ acquisition delivers better response rates and lower costs through use of the environment
Market penetration increased

Persona Profile

Adding Persona profiles further enhances datasets
Target marketing enhanced as preferences become clearer
Segmentation strategies improved
Better responses arise from better insights

Why Response Works

Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services

Pre-built insights configured for clients to make the process of data mining and action simpler

No change in channel providers simplifies integration

Mobile wallet Acquisition and Retention at agreed fixed costs

Loyalty-based promotions driven centrally online and instore

Key Capabilities

The Customer Engagement Platform that delivers a 10-fold improvement on your marketing ROI. For every £1.00 spent with us we’ll deliver you a £10 return.

Five key components that will help you transform your marketing ROIs and perceptions of your brand too!

Customer Data Platform

The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.

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Insights & Analytics

Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.

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Omni-Channel & mobile

UK & Europe's leading provider of digital loyalty & vouchers to drive mobile engagement.

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Interaction

Deliver higher conversions with a suite of tools that enable relevent and timely response - no more irrelevent messages.

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Loyalty

Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.

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Free 3 month trial

We’re passionate about providing exceptional growth for our partners – and exceptional experiences for their customers.

That’s why we’re happy to provide the Response Works platform free of charge for the first 3 months. We truly believe in its value and know that you’ll agree too once you see for yourself.

Get in contact today to find out more.

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Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.

Trevor Parker

CEO Planet X & Seneca Partners Investment Board member

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing