eCommerce

We design, develop and deliver inspirational online brand experiences. We have a results-focused mentality and continually strive to improve upon agreed KPIs. With extensive online trading and UX experience we can predict outcomes based upon current performance and make improvements accordingly, so you can be assured your investment will deliver a return. We are experts in our field so you can trust us to develop your brand and the user experience to a high standard. Our extensive skills and expertise can be applied to any sector and our portfolio of clients demonstrates our proven results.

eCommerce Website Design

We design with the user experience at the heart

At the heart of any online development are usability considerations; i.e. a total focus on the customer experience. It has to be intuitive, engaging and simple. Success is measured by the degree that the customer progresses through the desired customer journey. In an online environment the more time spent on site and higher number of page views, the greater the engagement and likelihood of conversion. Our holistic approach to website design puts user experience first without compromising on your business goals.

User Experience | Responsive Design | Accessibility | Wireframes | Information Hierarchy

eCommerce Platforms

We ensure each client gets the best solution for their customers.

In our experience one size doesn’t fit all. That’s why we work with a number of leading eCommerce platforms to ensure each individual client gets the best solution for their customers. Our strong PHP/.Net/XML/Angular JS/MVC/SQL/Apache technical expertise enables us to be platform agnostic and as such we are the preferred Magento Suppliers to Saint Gobain, Holland & Barrett International and Aurora Commerce. eCommerce lead-times and costs are often extended by the complexities of integration. We simplify third party integration through a combination of business analysis, systems architecture expertise and the application of our proprietary middle layer application interface.

Shopify | Big Commerce | Magento | Aurora Commerce | Middle Layer Integration

Conversion Rate Optimisation (CRO)

We deliver double-digit conversion rate improvements

Online e-commerce conversions are relatively low (typically 2-5%) so, although a 0.25% increase may not sound a lot, it makes a big difference when applied to millions of visitors each day. We work with you to understand your business objectives, identify opportunities and determine key focus areas for research through quantitative and qualitative analysis. We recruit existing customers to undertake tasks and scenarios developed by us to uncover problem areas and test creative designs. Specialist software, cameras and mobile applications are used to collect, log and observe responses in real time. We also interview participants to gather qualitative information to complement the observations from the live testing. Test results are then analysed and compiled into a report with prioritised recommendations based on the research findings.

Landing Page Optimisation | Focus Groups | Heat Maps | Eye Tracking | A/B & Multivariate testing

Analytics & Measurement

We believe in the phrase “you can’t improve what you can’t measure”

We always advocate the use of Universal Analytics as it tracks much more than just visits to a website. It moves the tracking away from the anatomy of the visit and instead allows businesses to track and understand visitor behaviour. This greater level of insight provides intelligence on a number of levels including volume of customer moving through your site, key drop-off points and potential barriers to purchase.

Universal Analytics | Funnel | Channel | Device Analysis | Customer Journey Analysis

Our rewards loyalty programme has been key to sustaining our customer engagement and growth, however it has been overly driven by a costly mailing. A differing strategy that uses Redfish’s loyalty app is allowing us to reduce our dependency on mailings and acquire new customers digitally. The loyalty app has engaged both our older and younger customer base, delivering better responses than any other media and with a great ROI. It is proving to be central to our business transformation.

Nick Haydon

Garden Centre Managing Director
Fakenham Garden Centre

Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.

Trevor Parker

CEO Planet X & Seneca Partners Investment Board member

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

The Redfish Teams ‘best practice’ approach has enabled us to not only improve our brand perception but through great design increased our conversion rate and enabling us, through their Shopify expertise, to set us on a course of becoming an international brand. Definitely recommend them.

Toby Brittain

Managing Director
Whites Beaconsfield

The Customer Experience (CX) ‘first’ approach taken by Redfish Group meant that within three months of taking ownership for our advertising, improvements had been made to the site that resulted in conversion increasing by circa 20% and though optimisation and focus improved ROIs of PPC and Organic reducing CPAs to an even greater degree. Moreover, within the next six months they had increased sales by 37% to the highest levels that had ever been achieved.
Very focussed and delivered what they had promised. I cannot speak more highly of them.

Tom Horton

Managing Director
The Insurance Surgery

The robust approach taken by Redfish Group to improving our organic rankings and turnaround the profitability of our Paid Search advertising has meant we have more than doubled our leads within a 6-month period. Don’t be fooled into selecting an agency based upon what they have done for others, select an agency based upon promises they make for you. Very responsive and highly recommended.

Dan Fallows

Managing Director
Gorilla Accounting