Digital Marketing

We leverage digital marketing channels as a cost-effective, highly targeted way of acquiring new customers and engaging and retaining existing ones. We focus on delivering results and optimising ROI to drive growth for your business. We do this through a combination of strategic channel planning and creative that creates cut through and resonates with your audience at the right point in the customer journey.

Digital Marketing Media

We design strategies to maximise ROI and LTV

We work with you to understand your business and plan a media strategy designed to meet your objectives. We’re passionate about delivering growth through acquisition channels that are cost-effective and will deliver a strong ROI. Digital media allows us to track and measure every touch point and therefore we can continually test, learn and optimise to improve on results. Once a customer is acquired it’s imperative that a retention strategy is deployed so we can maximise customer lifetime value.

Strategy | Channel Selection | Measurement | Reporting | Test & Learn Optimisation

Search Engine Optimisation

We make sure your website gains the visibility it deserves

Search Engine Optimisation has changed, and we have changed with it. Modern SEO is all about great content served with a great user experience. With this in mind we offer a complete service that can help move your business to the next level. We aim to deliver a powerful combination of results driven, user engaging content as well as technical on-site optimisation to increase your businesses search engine visibility and convert traffic into real customers

On Page Optimisation | Keyword Research | Landing Page Analysis | Site Speed Optimisation | Content Writing

Paid Search

We boost your performance and grow your customer base

Paid search one of the fastest and most cost-effective methods of advertising that, when used effectively, allows you to control costs and drive targeted visitors quickly. We have delivered paid campaigns for some of UK’s best-known brands to help them grow by driving traffic and revenue. Our experts can help you to optimise your existing campaigns or start from scratch with keyword research, targeting strategies, ad copy and content creation. We utilise ongoing optimisation as part of our commitment to delivering you a better ROI.

Keyword Research | Media Strategy | Targeting | Retargeting | Creative & Content

Email Marketing

We improve lifetime value through highly relevant, segmented communications

Email marketing is not only fast, cheap and easy to implement, it’s also a great relationship and brand building tool. Our Response Works CRM platform allows for sophisticated segmentation based on 70 different criteria to ensure your targeting strategy delivers a better response and conversion rate. We can then craft messaging and creative specific to each segment to ensure communications are highly relevant and resonate with your customers.

Strategic Planning | Segmentation & Targeting | Personalisation | Creative & Build | Automation

Mobile Marketing

We can leverage the power of mobile to engage with customers 24/7

With smartphone ownership at over 87% the ability to communicate directly with customers via this medium is incredibly powerful. We have developed a unique mobile marketing application that enables marketing messages to be delivered in real-time to engage with customers in the right place at the right time. Available on IOS and Android, this innovative solution sits conveniently on the customers smartphone and is a cost-effective mechanism for both acquisition and retention.

Mobile Wallet | Real-time communication | Mobile marketing | Wallet app | Push Notifications

Proximity Marketing

We deliver cost-effective strategies to engage with customers on your doorstep

We believe that for store-based retailers proximity marketing is essential to ensure that you are communicating with customers in the right place, at the right time and with highly relevant and personalised notifications. Whether it’s a digital or offline solution or a combination of both, we can help you develop the right strategy for your business to capitalise on the opportunity right on your doorstep.

Content

We craft content strategies that allow brands to tell their story

We help to build brand understanding and affinity through engaging and inspiring content designed to support the purchase journey and your brand positioning. Content strategies are designed with customer insight at the forefront and incorporate audience interests, how they like to consume content and what channel. We are media agnostic so we can produce content for whichever channel is best suited to the strategy.

Content Planning | Video | Photography | Editorial | Promotion

Digital Marketing Analytics

We use insight to drive strategy and optimise performance

Measurement and optimisation are at the forefront of everything we do. We implement a test and learn ethos which means we are constantly looking to test new strategies and optimise to the combination that drives the best performance and ROI. We are able to track users on an individual basis which enables us to unearth insights and opportunities at a granular level.

Test & Learn Strategy | Media Optimisation | Traffic Analysis | Conversion Tracking | Modelling

Our rewards loyalty programme has been key to sustaining our customer engagement and growth, however it has been overly driven by a costly mailing. A differing strategy that uses Redfish’s loyalty app is allowing us to reduce our dependency on mailings and acquire new customers digitally. The loyalty app has engaged both our older and younger customer base, delivering better responses than any other media and with a great ROI. It is proving to be central to our business transformation.

Nick Haydon

Garden Centre Managing Director
Fakenham Garden Centre

Over the last seven years Redfish Group have helped us develop and build our online business from 7% of sales to just over 50%. Their robust, innovative and service orientated approach has been critical to our success.

Craig Elwell

Head of E-Commerce
Express Gifts

Mike is the owner of Redfish a dedicated online marketing and systems integration firm. He is probably the best online marketeer I have come across. Extremely commercial rather than flowery and knows his stuff.

Trevor Parker

CEO Planet X & Seneca Partners Investment Board member

Within only 6 months of introducing Loyalty we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales. These results would not have been possible without the Redfish Group and their technology. They have supported us with the development and implementation of loyalty, marketing campaigns and enabled more effective use of our marketing budget.

Ross Cartwright

Buying & Marketing Director
Morleys Stores Group

Our first project with Redfish Group was to commission a consumer usability test. The unique approach taken by Redfish Group to the application of analytics, focus groups and online shopping expertise allowed us to see how we can improve the performance of our web site – the recommendations implemented to date have shown a definite increase in conversion. We intend to continue working with Redfish Group as we continue to improve the performance of our website - they are a great team.

Vicki Owen

Marketing Director
Cotswold Outdoor

We used Response Works to meet the demanding business of online conveyancing. The platform, which was proven in the retail sector, was adapted to our needs including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great customer experience.

Neal Preece

eCommerce Director
My Home Move Conveyancing

Response Works enabled us to measure, track and analyse the response to our New Look marketing programme. This level of insight was invaluable enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.

Natalie Sabel

Digital & Loyalty Marketing Manager
Landmark Group- New Look

The Redfish Teams ‘best practice’ approach has enabled us to not only improve our brand perception but through great design increased our conversion rate and enabling us, through their Shopify expertise, to set us on a course of becoming an international brand. Definitely recommend them.

Toby Brittain

Managing Director
Whites Beaconsfield

The Customer Experience (CX) ‘first’ approach taken by Redfish Group meant that within three months of taking ownership for our advertising, improvements had been made to the site that resulted in conversion increasing by circa 20% and though optimisation and focus improved ROIs of PPC and Organic reducing CPAs to an even greater degree. Moreover, within the next six months they had increased sales by 37% to the highest levels that had ever been achieved.
Very focussed and delivered what they had promised. I cannot speak more highly of them.

Tom Horton

Managing Director
The Insurance Surgery

The robust approach taken by Redfish Group to improving our organic rankings and turnaround the profitability of our Paid Search advertising has meant we have more than doubled our leads within a 6-month period. Don’t be fooled into selecting an agency based upon what they have done for others, select an agency based upon promises they make for you. Very responsive and highly recommended.

Dan Fallows

Managing Director
Gorilla Accounting