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PROJECTS

Gordon Rigg

SECTOR: GARDEN CENTRES

Bringing loyalty, rewards and offers together in one seamless customer experience

gordonrigg.com

Services
– Loyalty Apps
– Design & UX
– Branding Development

Technologies
– ResponseWorksÂŽ
– CSY EPoS
– Instagram Behold
– SMS Webex interact
– Mandrill/Mailchimp

Gordon Rigg wanted to modernise its customer loyalty proposition by replacing traditional loyalty cards with a more connected and rewarding digital experience.

Powered by our Response Works platform and leveraging the power of the CSY EPOS system, we developed a bespoke loyalty app that combines loyalty points, coffee rewards, exclusive offers, events and customer communications within a single mobile experience.

The app gives customers instant access to their rewards, promotions and account information while providing Gordon Rigg with a powerful platform for customer engagement and personalised marketing. By simplifying loyalty and creating more opportunities for interaction, the app helps drive repeat visits, increase customer retention and build stronger long-term relationships.

Redfish Group have helped us completely rethink how we approach customer loyalty. The new app brings our rewards, offers, events and communications together in one simple experience, making it much easier for customers to engage with us. The integration with our existing EPOS system has also made the transition seamless. It’s given us a much more modern way to reward customers, encourage repeat visits and build stronger relationships with them.

Anthony Rigg

Gordon Rigg Garden Centre