Dawsons Music established in 1898 by John Dawson, a piano tuner and has over the years expanded into 6 retail stores and a successful online business. Stocking a wide range of musical products including guitars, amps, pianos and keyboards, drums and percussion, orchestra instruments, and DJ and PA equipment, Dawsons also supplies technology based musical equipment to schools and colleges across the UK. Run by musicians, Dawsons prize themselves on their customer focussed approach providing expert knowledge and a great service both online and instore.

We committed to replatform the existing Dawsons site from Magento to the Aurora Commerce platform and deliver a responsive designed site with a strong focus on user experience particularly for mobile users. Our dual layer navigation system provides users with the ability to manoeuvre across categories at any stage in the journey.

The multi-currency site offers a range of payment options including finance, leverages Auroras extensive product list functionality to offer related items, features integrated product reviews via Trustpilot, and from a business perspective integrates with Dawsons chosen marketing platforms.


Aurora Commerce – Ecommerce Platform
Integration & Support
Project Management
Marketing & Analytical Support
UX Design
Cross Channel Analytics