PROJECTS
Bosworth’s Garden Centre
Creating a more rewarding customer experience through loyalty and personalisation
Services
– Loyalty Apps
– Bespoke Loyalty Features
– eCommerce
– Design & UX
– Branding Development
Technologies
– Shopify
– ResponseWorks®
– Davidson Richards EPoS
– Instagram Behold
– SMS Webex interact
– Mandrill/Mailchimp
– iOS/Android Wallet
Bosworth’s wanted to strengthen customer engagement, increase repeat visits and create a more meaningful relationship with its customers. To achieve this, we developed a bespoke loyalty app alongside ongoing eCommerce optimisation.
Unlike traditional points-based loyalty schemes, customers are rewarded with flowers based on their purchases, progressing through loyalty tiers that unlock increasingly valuable vouchers and benefits. Each reward remains visible within the app, providing customers with a clear incentive to continue engaging and progressing. Inspired by leading loyalty programmes such as those offered by Selfridges and Vitality, the Flowers loyalty programme is designed around the powerful principle of shopping frequency rather than simple points accumulation, rewarding regular engagement and encouraging deeper, long-term customer relationships through meaningful, tier-based benefits.
Alongside the loyalty programme, ongoing website optimisation has improved the customer journey and shopping experience, delivering a 67% increase in shopping progression and helping more customers move successfully through the purchasing funnel.
Working with Redfish has given us a much better understanding of our customers and how they interact with our business. The Response Works platform has been a real eye-opener, helping us identify both the positive and negative habits of our customers. Alongside this, the tiered Flowers programme has transformed our approach to loyalty, and moving to Shopify has delivered a significant increase in online sales. It’s exciting to see the impact these changes are having.