Bosworth’s Garden Centre

Bosworth’s wanted to strengthen customer engagement, increase repeat visits and create a more meaningful relationship with its customers. To achieve this, we developed a bespoke loyalty app alongside ongoing eCommerce optimisation.

Unlike traditional points-based loyalty schemes, customers are rewarded with flowers based on their purchases, progressing through loyalty tiers that unlock increasingly valuable vouchers and benefits. Each reward remains visible within the app, providing customers with a clear incentive to continue engaging and progressing. Inspired by leading loyalty programmes such as those offered by Selfridges and Viability, the Flowers loyalty programme is designed around the powerful principle of shopping frequency rather than simple points accumulation, rewarding regular engagement and encouraging deeper, long-term customer relationships through meaningful, tier-based benefits.

Alongside the loyalty programme, ongoing website optimisation has improved the customer journey and shopping experience, delivering a 67% increase in shopping progression and helping more customers move successfully through the purchasing funnel.