As one of the most iconic loyalty schemes in retail, the Tesco Clubcard is one of the most enduring loyalty schemes in retail history as it is now over 30 years old. What began as a quarterly paper-based reward statement through the post, it has now evolved into a...
This year Holland & Barrett stepped back from promotion-led marketing, instead asserting itself as a leader in the health and wellness sector – the go-to for anyone looking for wellness products. Back in January, after a £4m campaign encouraging consumers to...
Having a loyalty scheme in place makes a huge business difference, providing an incentive to grow your customer base and the ability to drive footfall and influence next purchase and measure campaign success. Whether you’re a loyalty advocate or sceptic, repeat custom...