Rutherfords

Rutherford & Co wanted to transform its customer rewards programme into something more engaging, personalised and rewarding. We designed and developed a bespoke loyalty app that puts every benefit directly into the hands of customers while encouraging repeat visits and deeper brand loyalty.

Built around a tiered membership structure, customers progress through Bronze, Silver and Gold levels as they shop. The higher their tier, the more points they earn, unlocking greater rewards and exclusive benefits along the way. Points are automatically converted into cashback, giving customers a simple and rewarding way to save on future purchases.

Beyond cashback, the app creates a VIP experience through exclusive offers, first access to new products, member-only rewards, surprise treats and complimentary drinks, helping customers feel recognised and valued every time they visit.

To support the launch, we delivered a fully integrated campaign across email marketing, social media and in-store POS, driving app adoption and communicating the benefits of joining the programme.