My Home Move Conveyancing

My Home Move Conveyancing

Established in 2001, My Home Move Conveyancing specialise in making the legal elements of moving home as hassle free for their customers as possible. In the last year alone they helped nearly 50,000 customers and operate on a national scale.

The nature of a sale for My Home Move Conveyancing has a very tight window within which to be completed. The business had a sophisticated, customer facing online approach with live chat and the mechanism to communicate with them via email. Customers could however, fall into two categories – selling a house or buying a house – which would inevitably require differing responses.

We implemented our proprietary Marketing Cloud to enable My Home Move Conveyancing to deliver automated emails based upon customer preferences submitted via the website and subsequent engagement with the business. For example, customers would be reminded of their enquiry at various points in time if they did not progress with the sale and/or receive incentives to convert.

This has enabled My Home Move Conveyancing to minimise the number of sales leads lost due to disengagement and ensure that the most appropriate communication is issued in a timely and relevant manner.

Redfish Group have worked closely with us to leverage their proprietary Response Works solution to meet the demanding business of online conveyancing. The environment, which was proven in the retail sector, was adapted with a number of innovative improvements including an automated capability to prioritise calls, personalised email follow ups and intelligent chat. These bespoke features have enabled us to respond to growing online demand without increasing costs and convert more leads to contract. The team have been highly responsive and adaptive to our needs, providing us with a great end user and customer facing experience.

Neal Preece

Ecommerce Director, My Home Move Conveyancing

Technologies Applied

Intelligent CRM
Bespoke Applications
Integration & Support
Automated Retention Email Communications

Services Delivered

Retention Email Design
Cross Channel Analytics