Morleys Group are one of the UK’s leading independent Department Store chains. With 8 stores across London and the south of England we began working with them in 2016 to help improve the impact of their direct marketing. Each store has a completely unique identity, so essentially the business has the complex task of handling 8 separate brands.
We produced detailed customer profiles for each store to provide Morleys with the foundations upon which to build sophisticated and targeted direct marketing that delivers real results. We have worked with Morleys to create strong visual identities for the store portfolio that can be carried across all marketing – in store point of sale, advertising and direct marketing. Our innovative customer insight solution Personal Shopper has also been implemented and is being supported by the introduction of a loyalty scheme and direct marketing campaigns.
The extremely positive results from testing loyalty in two of our stores has given us the confidence to implement the scheme across the group. Within only 6 months we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales.
These results would not have been possible without our excellent team, the Redfish Group and their technology. A team that has supported us with the development and implementation of loyalty, marketing campaigns, enabled more effective use of our marketing budget and delivered improvements to our customer engagement.Ross Cartwright
Integration & Support
Point of Sale Creative
Loyalty & Retention
Direct & Email Marketing