Browns are one of the North of England’s most prestigious department stores. In an increasingly competitive marketplace it was important to develop a strategy that built upon the business core strengths and leverage ‘onmi-channel’ thinking to develop customer loyalty and multi-channel growth. We have developed a loyalty programme, created an online presence and delivered email, text and direct based marketing that has enabled the client to dramatically grow their customer database, deliver better returns from advertising and improve their customer service.

The application of Redfish technology, cost-effective marketing and considered development of our brand is now enabling us to market directly to our customers extremely effectively. It has enabled us to re-evaluate our media spend and would recommend the Redfish strategy of ‘cross channel’ marketing to retailers.

Nicholas Brown

Managing Director, Browns Department Stores

Technologies Applied

Intelligent CRM
Integration & Support
Project Management

Services Delivered

Brand Design
UX Design
Responsive Design
Cross Channel
Point of Sale Creative
Loyalty & Retention
Direct & Email Marketing
Digital Acquisition