We deliver powerful data driven communications across channels direct to our clients.
Each and every customer is unique with their own individual needs and wants. We know through our extensive experience that if you meet these desires with the right message, at the right time in the right format you will get a result.
Our solution collects customer, product and purchase history data which is presented via a whole host of sophisticated analysis and marketing retention tools. Organisations are enabled from top to bottom as they can respond with agility to changing business needs.
Timely, relevant, engaging and targeted automated communication
We can help with all aspects of loyalty, from strategies and the development of schemes through to the delivery of marketing campaigns. Our real-time CRM solution has been specifically designed to support loyalty initiatives, integrating through a unique middle layer directly with EPOS systems.
Clients using the marketing retention suite have seen
loyal customers contribute over
Deliver truly personalised, segmented and targeted campaigns to customers
With over 70 segmentation criteria, sophisticated analysis of campaigns across a number of key customer metrics, our marketing retention software enables the prediction of customer behaviour, providing the capability to deliver truly personalised, segmented and targeted campaigns.
Throughout the purchase journey there are key moments where you need to engage with customers – a new customer welcome or a birthday treat for example. With our marketing automation these types of communication and more can be created, delivered and analysed with ease using over 70 segmentation criteria they can be as specific or generic as required.
Deliver key communications with ease
Provide customers with real incentives to transact in store
Driving customers into store is still a crucial element of any multichannel strategy. By using the right engagement techiniques – their shopping experience, in-store conversion rates, upsell and cross sell opporunities can be optimised significantly.
Redfish Group responded quickly to our needs working professionally and with diligence under difficult circumstances to maintain and improve our sites conversion. Good results – good team. Our European Magento sites and in store technologies will help us achieve our customer engagement and growth objectives.
Group Head of Direct , NBTY Europe (Holland and Barrett, GNC & De Tuinen)
The redesign of the Quiz Site was delivered within six months by Redfish Group, to a high standard and tightly managed through a number of third parties. This allowed us as a business to focus on a number of other strategic issues at the same time. The redesign provided the opportunity to reinforce the product offering to our customers with stronger imagery, improved navigation and allowed us to deal with the practical but increasingly important issues of responsive design across devices. We are immensely proud of the efforts and investment made which has not only brought real business improvements but also improved brand perception in what is an increasingly diverse customer base.
Ecommerce Manager, Quiz Clothing
The extremely positive results from testing loyalty in two of our stores has given us the confidence to implement the scheme across the group. Within only 6 months we grew the database at our new Bexleyheath store to over 20,000 and loyalty customers at our flagship store Elys contributed to more than 40% of sales.
These results would not have been possible without our excellent team, the Redfish Group and their technology. A team that has supported us with the development and implementation of loyalty, marketing campaigns, enabled more effective use of our marketing budget and delivered improvements to our customer engagement.
Buying & Marketing Director - Morleys Stores Group
Redfish Group have provided Next with a broad range of e-commerce products and services that have enabled us to deliver our brand message and supported us operationally to achieve our business objectives.
Director of Group Operations, Next