What we do
Optimised, intuitive and pleasurable online shopping experiences
In our experience one size doesn’t fit all and that’s why we work with a number of leading ecommerce platforms to ensure each individual client gets the best fit for their customers. Whatever your size or scale – global, regional or bespoke – we can deliver engaging ecommerce that will deliver real results.
We have developed a number of sophisticated Plug Ins to meet the demands of modern shoppers providing the power and functionality of Enterprise level ecommerce at a more affordable price.
- REDFISH SOLR SEARCH & MERCHANDISING
- REDFISH RICH COLLECTIONS
- REDFISH PERSONAL SHOPPER
Cross Channel Optimisation
Maximise the impact of on and offline channels
Multichannel retailing caters to the needs of demanding customers but makes the tracking of shopping behaviour increasingly difficult due to the complexity of on and offline channels. The inability to track across digital and physical means that they are not necessarily being exploited to their full potential.
We specialise in being able to provide our clients with a complete 360 picture of each and every customer across all channels on and offline and through the application of actionable and measurable data to optimise and maximise conversion potential.
UX Design & Analytics
Optimise conversion with an enhanced shopping experience
In the context of the increasing numbers of customers accessing online channels via mobile the significance of good user experience is growing exponentially. We consider user experience to be a crucial element of any digital engagement and is the starting point of any project for us.
Our UX team uses sophisticated analytics and multivariate testing to inform and lead any creative design. The results of this approach speak for themselves with significant uplifts in sales due to 15-25% improvements on conversion rates.
Strong Expert Team
E Commerce Platforms
Seamless, hassle free and cost effective
All businesses are uniquely different and this means that no one technology solution exists to neatly meet their needs and requirements. Furthermore, technology is innovating so quickly that the implementation of a single system can become restrictive, if there is no scope for the infrastructure to develop. In many cases it is often better to integrate several best in class components to create a bespoke solution that can meet the immediate needs of your business and provide future proofing.
Summarised below is a list of solutions we have experience of integrating directly, through iCore/ BizTalk components or our own proprietary data management layer, which simplifies integration and significantly reduces the costs associated with the process.
Evoke an emotional response with a strong and powerful visual identity
In a competitive world creating a strong visual identity and personality which is reflective of your brand is essential. Understanding what is important to your customers, why they engage with your brand and how this fits alongside your businesses objectives and perspectives form the basis of developing a strong brand.
Once this visual language is established with a unique tone of voice and personality, it should then be translated consistently across all marketing activity. Our expert team can help you realise who and what your brand is through striking and influential creative that will evoke an emotive and powerful response.
- CUSTOMER PROFILING
- BRAND DEVELOPMENT
- INTEGRATED BRAND DRIVE MARKETING
In Store Engagement
Surprise and delight with added value
Despite the demand from customers for retailers to be present online, for many nothing can replace the experience of being in store. Driving customers into store is therefore still a crucial element of any multichannel strategy.
Once there, customers are a captive audience and through in store engagement techniques that enhance and add value to the shopping experience in store conversion rates and upsell and cross sell opportunities can be optimised significantly.
We can support in store engagement strategies with a number of technology solutions that empower in store teams, enhance and improve customer service levels and provide customers with real incentives to transact in store.
- CRM PERSONAL SHOPPER
- TABLET ENGAGEMENT APPLICATIONS
Content Services & SEO
Ensure your customers can find you with ease
Customer Intelligence & Loyalty
Make customers feel valued and special
In a highly competitive world looking after existing customers is just as important as recruiting new ones. Financially, nurturing relationships with existing customers to encourage repeat purchases is highly profitable as over time the cost of engaging with these customers decreases whilst their contribution to your turnover increases.
However, looking after customers can be challenging as demands for personalised messages, product recommendations and more and more benefits increases. It can also be difficult to understand who they are, what they are purchasing, where they are and how often they engage with your brand if data is stored in multiple locations.
Create Long Lasting Loyalty & Advocacy
Through actionable intelligence and a loyalty scheme crafted to meet both the needs of your customers and your business objectives, increased sales can be achieved through the creation of relationships based on added value and improved shopping experience.
Our expert team can support the development, delivery and integration of loyalty across both on and offline channels. In combination with the application of our Intelligent CRM Personal Shopper application this can result in your business being transformed with sales increases of 5-15%.