Morleys Group are one of the UK’s leading independent Department Store chains. With 8 stores across London and the south of England we began working with them in 2016 to help improve the impact of their direct marketing. Each store has a completely unique identity, so essentially the business has the complex task of handling 8 separate brands.
We produced detailed customer profiles for each store to provide Morleys with the foundations upon which to build sophisticated and targeted direct marketing that delivers real results. We have worked with Morleys to create strong visual identities for the store portfolio that can be carried across all marketing – in store point of sale, advertising and direct marketing. Our innovative customer insight solution Personal Shopper has also been implemented and is being supported by the introduction of a loyalty scheme and direct marketing campaigns.
…the store development POS in Camp Hopson looks superb and the customers are loving the offers leaflet!David Hordle
Integration & Support
Point of Sale Creative
Loyalty & Retention
Direct & Email Marketing