Superbreak are the UK’s leading providers of short break holidays. The challenge for this client like many ‘considered’ purchase travel sites was to improve conversions. This was problematic due to the volume of natural traffic to the site and from hundreds of affiliates. Our specialist marketing, brand, creative, usability, analytics, technical and natural search advertising teams applied themselves to these issues and over an 18 month period we improved conversions by 25%.
Redfish provided valuable strategic consultancy services including traffic behaviour analysis leading to a number of design recommendations and related improvements, resulting in improved performance of the Superbreaks siteDavid Ranby